What is Artificial Leather?
Artificial Leather, also known as PU leather, is a synthetic material made by coating fabric or non-woven base with a surface finish to mimic real leather.
It is soft, available in various colors, durable, and eco-friendly, avoiding the use of animal hides.

Advantages

• Versatile appearance: Various textures and colors for diverse designs

• Durability: Resistant to abrasion and tearing

• Easy processing: Suitable for embossing, printing, and heat pressing

• Eco-friendly: Reduces the use of animal resources

Applications
In packaging materials, WSG premium PU leather is widely used for jewelry boxes, watch cases, pouches, display props, and luxury gift packaging, adding a premium touch.

How to Identify Quality Artificial Leather

• Look: Natural texture, uniform color

• Touch: Soft and elastic

• Smell: Mild odor, not pungent

• Test: Bend-resistant, no cracks after folding

Care & Maintenance

• Wipe surface with a soft dry or slightly damp cloth

• Avoid alcohol-based or strong acid/alkaline cleaners

• Store in a cool, ventilated place when not in use

• Avoid direct sunlight and high heat